Invitation du Jour

Today’s invi­ta­tion comes to you by the lovely Peggy of blue­pool­road. I have been admir­ing this clean and ele­gant design on her site for quite awhile. The bold typog­ra­phy, the gor­geous ital­ics, the pink and black color scheme — it’s a per­fect exam­ple of less is more. So I was psy­ched when Peggy was nice enough to send over some larger images.

Blue Pool Road 01

Blue Pool Road 02

I was also curi­ous to know a bit more about the back­ground behind the design, and her process in gen­eral. So with­out fur­ther ado, I give you some insight in Peggy’s own words, because I couldn’t have said it bet­ter myself!

“My one motto before I started design­ing the wed­ding suites: if I can’t bare to use any of these as my own wed­ding invi­ta­tion, then I won’t put it out there!

I’m a min­i­mal­ist at heart, so when it came to brain­storm­ing and sketch­ing out the col­lec­tion, I knew I wanted to pair beau­ti­ful (and some­times bold!) typog­ra­phy with splash of col­ors. With my design back­ground being in brand­ing, pack­ag­ing, and edi­to­r­ial design, I really wanted to bring in the not-so-traditional look and feel to the wed­ding suites. I love a beau­ti­ful script as much as the next girl, but the chal­lenge was to keep it clean and mod­ern. I don’t believe all wed­ding invi­ta­tions should per­fectly align in the cen­ter either. I love how some of the designs are flushed left — it just gives them this ‘instant mod­ern facelift’.”

Thank so much for shar­ing Peggy!

5 Comments

  • June 23, 2009 — 9:13 am
    jane said:

    peggy does great work, and i’m thrilled to get a bet­ter look at this design :) i adore this type­face, by the way (and i have no idea what it is).

  • June 23, 2009 — 9:16 am
    Courtney said:

    Yes, I should have asked that ques­tion! Looks like Miller to me, but I’ll check with her.

  • June 23, 2009 — 11:43 am
    peggy said:

    it is miller! thanks for a great post courtney! :)

  • June 23, 2009 — 8:39 pm

    What a great invite! I espe­cially love the thank you card.

  • June 23, 2009 — 10:02 pm
    NM said:

    Love that. Love this blog too!!

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